LBA Properties

Management Services

Sometimes the smallest things – how a property is listed in its 800 number, the staffing level in reservations, the signage from the road, or the booking policy for catering groups – can lead to tremendous potential in increasing revenue. Additionally, new eyes looking at the expenditures can usually find ways to improve profitability. In order to uncover the myriad of potential opportunities in a hotel, it is essential to perform complete evaluations to determine the efficiency of the current management.

To effect a successful transition from an under performing property to a more profitable one, a complete understanding of the entire hotel is essential. At the outset, the physical property, marketing strategies and existing operating policies are carefully scrutinized. A property evaluation, including an extensive review of the financial results and its comparison to industry standards, is performed. The local demographics and competition are studied in-depth to determine the hotel’s best market position.

All of LBA’s owned Marriott hotels have been constructed by Hollis & Spann, General Contractor, which is a well established construction company based in Dothan, Alabama. Hayne Hollis, the President of Hollis & Spann, is a major investor in most of these hotels. Hollis & Spann works closely with LBA on new construction and renovation projects on all of their managed properties. LBA’s access to this expertise and working knowledge enables them to quickly and accurately assess the physical condition and possibilities of a property. This unique capability gives LBA an added advantage over those management companies who do not have this resource.

Operations and Asset Management

LBA’s team of professionals, with their proven and detailed takeover procedures, ensure that all aspects of the property are evaluated, action plans designed and implemented to make an immediate positive impact on operations.

	•	Physical Evaluation
	•	Property Inspection
	•	Preventive Maintenance Program
	•	Capital Planning
	•	Renovation Planning
	•	Renovation Supervision
	•	Brand Standards
	•	Operating Statement Review
	•	Recommendations for Improved Operations
	•	Labor Management Procedures
	•	Cost Control Procedures
	•	Purchasing & Inventory Controls
	•	Front Office Systems
	•	F&B Cost Controls
	•	Employee Benefits Review

Accounting

LBA has developed its own financial and operating data system and company intranet, which is operated over local and wide area networks. This enables “real time” or instantaneous reporting of financial and operating data from each hotel. This gives them the ability to evaluate the financial and operating status of any of their hotels and react immediately to make necessary adjustments that produce the most efficient and profitable results.

Accounting and information reporting, as well as company policy and procedures, are available to general managers and corporate staff over a “password” protected company intranet. This safe-guarded information can be made available to any owner on their personal computer wherever there is internet access.

	•	Budget Preparation
	•	Monthly Financial Statements and Analysis
	•	Monthly & Quarterly Reports
	•	Inventory Accountability
	•	Internal Audits
	•	Financial Restructuring

Sales and Marketing

There are many factors that can impact revenue results. Sales and Marketing services encompass market positioning through competitive analysis defining strengths and weaknesses and strategic marketing plans, along with specific account strategies, which can greatly increase hotel profits.

	•	Competitive Analysis
	•	Market Positioning
	•	Hotel Marketing Studies
	•	Marketing Plan Preparation
	•	Marketing Plan Review

LBA believes that successful hotels properly balance the needs of the guests, associates and owners. Understanding the guests’ needs is critical to proper hotel positioning and, therefore, success. Associates must understand the direction of the property and feel a part of its accomplishments. Owners must provide the financial stability and structure to ensure these goals are met. To this environment, LBA adds its management systems for the proper control and profitability.

There is a noticeable difference when you walk onto a LBA managed hotel. This difference is a critical competitive advantage for the company that distinguishes them from other management companies.